ApogeeCoach
Apogee

Everything in one place.All in your name.

Clients, plans, classes, payments and your website. The coaching platform built inside a working gym.

Try the demoSee pricing
For independent personal trainers and small studios in the UK.
A woman holding a kettlebell at the top of a swing
Example brand: Suggs Gym
The Suggs Gym app. Hannah's diary for today: sessions done, a streak, the week ahead and today's planned session.

Your brand, not ours

Every coach gets Apogee in their own name, logo and colours. Connect your own domain, and Apogee disappears from the address too.

The Suggs Gym app. Tom's home: classes left this week and their next class.
Suggs GymBlack and white, its own logo
The Northside Strength app. Jordan's home: classes left this week and their next class.
Northside StrengthForest green, industrial type
The Fern & Iron app. Rhys's home: classes left this week and their next class.
Fern & IronTerracotta, classic serif
The Lift Lab Leeds app. Liam's home: classes left this week and their next class.
Lift Lab LeedsRoyal blue, technical type

Four things we hold to

FitIt fits how you already coach.
StrongPayments, forms and records you can rely on.
HealthyClasses that fill and direct debits that arrive.
FocusedYour time back for coaching.

One app instead of four

Most coaches we meet run their business across a handful of tools that don't talk to each other.

Before
A booking appClients book in one place and pay in another.
A spreadsheet of clientsNotes, plans and progress kept by hand.
Paper forms in a folderHealth questionnaires chased before every first session.
A separate websiteTimetable and prices updated twice, by hand.
With Apogee
Apogee
Bookings and payments togetherClients book and pay in your app. Payments go straight into your own Stripe account.
One record for each clientPlans, notes, forms and payments in one place.
Forms signed before they arrivePAR-Q and waivers signed online, seen only by you and the client.
A website that keeps itself currentTimetable and prices come straight from your diary.
All in your name, logo and colours.

What it does

Classes£29 a month

Fill your classes and get paid properly.

  • Timetable, capacity and waiting lists
  • Booking in your own app
  • Class packs and memberships
  • Card payments and direct debits
See Classes features
Coach£55 a month

Coach between sessions, not just during them.

  • Plans you adjust week by week
  • Check-ins and messages
  • Nutrition, sleep and step tracking
  • Forms signed before the first session
See Coach features
Studio£99 a month

Your whole business in one place, all in your name.

  • Everything in Classes and Coach
  • Emails and texts to the right clients
  • A website connected to your diary
  • One dashboard for the whole studio
See Studio features
White label

Inside the app, your clients see only your name, logo and colours.

How white label works
A coach in a Suggs Gym top, in front of the Suggs Gym sign
Chalk dust rising over a kettlebell on the gym floor

Built inside a working gym

John Sears and Paul Suggitt met through Morley under-14s, then built Apogee inside Suggs Gym in Wymondham, around how Paul has coached for twenty years.

Read our story

Pricing

Choose a bundle, or build your own from the modules you need. Pay monthly and cancel at any time.

Classes£29a monthSaves £6 on the modules
Coach£55a monthSaves £13 on the modules
Studio£99a monthSaves £24 on the modules
Build your own£12a month, fromBase, plus the modules you choose
See pricingNo free trial. The demo shows you everything first.

Questions

All FAQs
Will my clients see the Apogee name?
Not inside the app: your clients see your name, logo and colours throughout. Your address starts as yourname.apogee.coach until you connect your own domain.
Is there a free trial?
No. The demo is there so you can see everything first, as a coach and as a client.
How do payments reach me?
Client payments go through Stripe straight into your own Stripe account. Apogee never holds your money.
Can I move my clients from another system?
Yes. Import your clients and class members in one go from a spreadsheet. Each of them receives an invite in your brand.
Can I cancel?
Yes. You pay monthly and can cancel at any time.

See it in your brand

Switch between a coach's view and a client's view, and see how the app looks in a coach's own colours.

Try the demo